133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29
GTM Live
00:00
Is Social Media Getting Off Chart Radius?
It used to be that when you advertised in certain publications, back on the day, they would offer you free recognition studies once a year or twice a year. And it was very interesting and obviously important to me, with the advertising undoing, to see arise in the recognition. We haven't had a company specifically do one at the beginning, but we have had companies that do one after somewhere between three and six months of working together. It seems as if it makes logical sense to build that inn whether it's your doing it or their p firm that may have something running already currently.
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