Define your bullseye customer

In this episode of InSights, Brad Bialy sits down with David Searns to explore why selling staffing services has become harder and how firms must rethink their product, pricing, and messaging to compete in a changing market.

David Searns is the Co-CEO of Haley Marketing and one of the staffing industry’s most respected marketing strategists. With more than 25 years of experience helping staffing firms differentiate, position their services, and drive demand, David brings a deep understanding of how marketing, sales, and product strategy intersect to fuel growth.

• Selling staffing hasn’t just gotten harder...the product itself may be outdated.

• Differentiation starts with defining a unique product, not louder promotion.

• The firms that control performance data will control the future of staffing.

• Value must be defined from the buyer’s perspective—not the recruiter’s.

• Specialization creates pricing power where commoditization destroys it.

[00:00] – Is staffing actually harder to sell today?

[02:41] – Why staffing penetration dropped dramatically

[05:24] – Rethinking staffing as project-based work

[07:36] – The consulting model staffing can learn from

[10:55] – Escaping the dangerous “markup conversation”

[12:57] – Using AI as a strategic thought partner

[15:21] – Why HR buyers are risk-averse

[18:01] – The call center story that changed pricing

[20:52] – Why A-players should cost dramatically more

[24:29] – The power of owning performance data

[30:41] – Stop selling to everyone: define the bullseye

[32:08] – The four P’s of marketing staffing firms ignore

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.

InSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.

Book a 30-minute business and marketing consultation with host, Brad Bialy:
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This episode is brought to you by FoxHire. If you’re looking for an Employer of Record partner that helps recruiters confidently grow contract placements and build recurring revenue without taking on extra risk, FoxHire is perfect for you. Learn more at FoxHire.com/Haley.