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2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02

GTM Live

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Is Paid Social the Best Way to Get Traffic?

Forget about paid social. You need to get into the PPC game, you know, depending on how old your audience is. Bing is essentially a non-factor these days,. But you got to get right to Google ads and start doing PPC on your most highest intent terms. These are a mix of paid and free ways to get this flywheel going.

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