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21 - Jackie Hermes Interview | State of Demand Gen

GTM Live

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Is Accountbas Merketing the Right Strategy?

i marketing doesn't always complete the wholesale, especially when you're in like, a sas enterprise type sale. If you have good marketing, you can accelerate the sale. You can help answer questions during the sale. It's kind of like it's a take on account base marketing. But for us, we work in four or five different industries on a regular basis. Most of our clients are in these older industries that are getting changed up by sass bign finance, health care, insurance, construction, et cetera.

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