Sean White‘s Solar and Energy Storage Podcast cover image

Community Choice Aggregation (CCA) podcast with CCA inventor Paul Fenn Part 1

Sean White‘s Solar and Energy Storage Podcast

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The Impact of Marketing Costs on Solar Energy Economics

This chapter explores the significant influence of marketing expenses on the economics of solar energy, revealing that in California, half of the installed system cost goes towards marketing. It emphasizes the artificial maintenance of high prices due to these expenses and highlights the importance of removing marketing costs to reduce the price of solar panels and equipment.

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