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Bloomberg Businessweek
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The Rise of Sargy P Sailing
Sir Russell Coots says sailing didn't have a global platform to market the sport on an annual basis before Sargy P. The new classes are so fast and it still requires all of the same skills, but it's just happening at a much higher speed. So with our audience growth, we're not really seeing that growth in sailing fans per se. We're seeing it in racing fans primarily and also in general sports fans.
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