#49: Francis Jones—Are You Making These 8 Beginner Email Marketing Mistakes?
The StoryBrand Podcast
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Email Marketing Is Not Dead, but It's About Being Generous
A lot of people think email marketing feels like you're trying to scam somebody out of money. But that's actually not what it's about at all, he says. People know your spirit and tone when they read your e-mails. So ask yourself if my product is really going to make people happy? And if not, they will be upset - but the further you get from them, the better off you are.
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Transcript
