Episode 79: A social media marketing masterclass
CIM Marketing Podcast
00:00
How to Assess Your Audience's Behavior on Different Platforms
Many organizations are on too many platforms, and then they don't have the resources to do them well. You need to decide where your audience is in volume, but also where they're behaving in a way that's going to be beneficial to your goal. If you're trying to raise brand awareness, perhaps you want to be on a channel like TikTok or on Instagram. So I would suggest that there is a difference between kind of social graph type platforms and interest graph type platforms.
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