Common storytelling mistakes in marketing

Michael Hauge is a story expert, author and lecturer who helps writers, speakers, entrepreneurs and filmmakers grow their businesses by telling better stories.

Michael has presented seminars, lectures and keynotes in person and online to more than 600,000 participants worldwide. As a Hollywood script consultant, he has worked on projects starring Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon.

In this episode, Michael shares his path from a childhood love of movies to teaching screenwriting, consulting on major films, and later applying movie storytelling principles to marketing. He and Tom discuss core business storytelling principles: how to create a “movie in the mind,” build empathy with a hero (often a client), prioritize emotion over data, and use structure to show transformation.

DISCUSSED IN THIS EPISODE

~00:55 Episode And Guest

~02:03 Off Record Debate

~03:17 Hollywood Origin Story

~05:08 Breaking Into Screenwriting

~07:14 Teaching And Publishing

~08:14 Heroes Two Journeys

~09:32 Will Smith Consulting

~10:47 Internet Marketing Pivot

~14:13 Business Story Principles

~17:51 Emotion Over Data

~20:14 Proof After Empathy

~22:27 Story Beats the Pitch

~23:03 Prospect Emotional Journey

~24:26 Common Story Mistakes

~25:47 Simple Six Step Structure

~26:44 Visible Goals and Stakes

~28:49 Inner Journey and Fear

~31:59 Lawn Pride Metaphor

~34:42 Aftermath Makes It Real

~38:33 Where to Find Michael

~40:16 Keep It Simple Fast

~42:14 Final Wrap and Resources

FULL EPISODE VIDEO

https://vimeo.com/1172109599

CONNECT WITH MICHAEL

Website:

storymastery.com

hollywoodstoryselling.com

Books:

Storytelling Made Easy

Selling Your Story in 60 Seconds

20th Anniversary Edition of his classic book Writing Screenplays That Sell