Me, Myself, and AI cover image

A One-Stop Data Shop: The Lego Group’s Anders Butzbach Christensen

Me, Myself, and AI

00:00

How to Build a Personalization Engine

In addition to building those intelligence products on top of your data products, you're not just building it one time because the rest of the organization can also use a lot of those assets in the future. And then when you have onboarded all this data into the platform and build all these data products it's also really important that you make it discoverable so that others can utilize it for other purposes or create other types of value right. You could actually bring in maybe one or two and start building those personalized campaigns.

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