Disney's Elemental Fails at the Box Office

Disney's newest animated film, Elemental, facing one of the worst three-day opening weekends in its history. The film just grossed just 29.5 million dollars, which is the lowest opening for a Pixar film when adjusted for inflation. Another massive brand, Warner Bros. suffered the flop of The Flash. Though there are a number of big name franchise films coming up this summer, weakness in familiar brands could mean that the box office will not return to pre-pandemic levelsthis summer.