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Mon. 01/13 - Get Hyped For the Galaxy S20 Lineup!

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TikTok's Move Towards Curated Advertising and Market Differentiation Challenges

This chapter examines TikTok's strategy to create a curated feed similar to Snapchat's Discover feature, aiming to boost advertising prospects for brands. It also explores the broader impact on social media differentiation as platforms might adopt comparable advertising practices.

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