Today, I'm joined by Megan Roup, founder & CEO of The Sculpt Society.
A digital women's fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members.
In this episode, we discuss designing life stage-specific exercise programs.
We also cover:
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"Commit to less, show up more" philosophy
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Experimenting with ancillary product launches
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Centering community and executing pop-up tours
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Website: www.thesculptsociety.com
The Sculpt Society's Instagram: https://www.instagram.com/thesculptsociety/
Megan's Instagram: https://www.instagram.com/meganroup/
7-day free trial available on www.thesculptsociety.com
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
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Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:22) Megan's background
(02:17) Body image struggles
(03:16) Teaching NYC
(04:30) Why "Joyful" movement
(06:22) IRL teaching
(09:12) Motivating at-home workouts
(10:41) Commit to less, show up more
(12:14) 300K global members
(13:26) Building the team
(18:12) Post-pandemic equilibrium
(19:13) Two-bucket growth strategy
(20:17) Growing the brand
(23:38) Staying rooted in community connection
(25:01) Strength training launch
(26:20) Life stage programming expansion
(27:20) Nutrition launch
(29:15) Clear POV
(30:26) Equipment and activewear experiments
(31:23) 2022 activewear bust & 2024 sellout
(32:26) Profitable growth goals
(33:17) Best-in-class life stage platform vision
(33:51) Annual pop-up tours since 2021
(35:28) Where to learn more
(36:07) Conclusion
