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Episode 1641:
Lauren Marchese breaks down actionable strategies for measuring website UX that go beyond surface-level metrics. Learn how to use tools like heatmaps, scroll tracking, and usability testing to uncover what truly drives user behavior and conversions.
Read along with the original article(s) here: https://neilpatel.com/blog/measure-website-ux/
Quotes to ponder:
"User experience is about how people feel when they use your website."
"One of the most effective ways to evaluate UX is to watch real users interact with your website."
"Heatmaps can show you where users click, how far they scroll, and what draws their attention."
Episode references:
Hotjar: https://www.hotjar.com
UsabilityHub: https://usabilityhub.com
Lookback: https://lookback.io
Crazy Egg: https://www.crazyegg.com
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