Family audiences and word-of-mouth growth

Maggie Kang and Chris Appelhans' golden animated movie, KPop Demon Hunters, is the kind of phenomenon that comes along once in a blue moon, dominating both the Netflix charts since its release last June, and the music charts over the last few months. Now, fresh from success at the Grammys, the Oscars are firmly in its sights. So it's the perfect time for KPop Demon Hunters' writer/director duo, Maggie Kang and Chris Appelhans, to sit down virtually with our Alex Godfrey for a deep dive into the movie's origins and subsequent success. Enjoy.