113: "Should you chuck buyer personas in the bin?" with Copywriter, Diane Wiredu
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Introduction
Messaging expert, pun-loving, polyglot and secret poet Diane Wirredou. Founder of Lion Words where she helps scaling SaaS and B2B companies Simplify their message, attract more perfect fit customers and get better results from marketing. Laser focused on customer research and brand strategyiane blends art of storytelling with conversion focused messaging techniques to help her clients stand out from the crowd. We normally have seven quickfires as listeners will know but I think I've actually got eight here so I've had Extra torture Right or type?
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Transcript
