Burberry's unexpected gaming move

In this conversation, Kelly Leonard interviews Bastion Bergmann, co-founder and COO of Solston, about the significance of play in human experience and its implications for business strategy, particularly in gaming. They discuss how gaming can serve as a powerful tool for engagement and marketing, illustrated by Burberry’s innovative approach to integrating their brand into a video game. The discussion also covers the creative development process in gaming, the importance of understanding the audience, and the cultural impact of gaming in relation to sports.

“Video games are the consumer touchpoint of the twenty-first century.” 

“Don’t copy and paste old playbooks.” 

“When people play, their masks come off.”