
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03
GTM Live
00:00
Is There a Volume of Content in Your E-Book?
Most companies spend put out an e-book a quarter. It takes them a ton of time. They could have made a webinar a week and had 500 people on it. So I don't see how you can get to a place where you have a significant volume stream of content for it to work. That's kind of like my, my hot take on it.
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