Moe Shalizi
The Bob Lefsetz Podcast
00:00
Building a Core Audience and Balancing Commercial Success
The chapter discusses the importance of creating a core audience and establishing a brand for an act in order to sell tickets. It explores how building a brand that resonates with fans on a deep level can be challenging and the difficulties managers face in balancing the loss of core audience with commercial success.
Play episode from 01:06:30
Transcript
