Want to taste the difference of quality and bad olive oil? Use ‘tomorrowsbites’ at checkout to get 10% off OLvLimits.
The olive oil industry is broken, and most people have no idea.
From fake “extra virgin” labels to rancid oil sold as premium, the gap between what’s promised and what’s poured is staggering.
But one startup is on a mission to change that.
In this episode of Tomorrow’s Bites, we speak with Roos, co-founder of OlvLimits, a bold brand challenging everything we think we know about olive oil.
Built on radical transparency, high-polyphenol oil, and zero-BS storytelling, OlvLimits is redefining trust in a market flooded with misinformation.
You’ll hear:
- Why 40–80% of olive oil on shelves isn’t what it claims to be.
- How to build an olive oil brand that lasts.
- Why bitterness is a sign of quality, not a defect.
- How OlvLimits built trust without ads (and why Brian Johnson fans love them).
- The psychology behind flavor, trust, and changing consumer habits.
- How Roos and co-founder built a cult following without traditional marketing.
and much more...
If you care about food quality, transparency, and fixing broken food systems, this one’s for you.
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😊 The Guest: Roos Roelofs
Look into the company OlvLimits
