Consumer Scripts and Clientele

Matchmaking and the Marriage Market in Postrevolutionary France (Cornell UP, 2024) gives an historical account of the evolution of the matchmaking business during the Second Empire in France. The book explores how the matchmaking industry at the Postrevolutionary France was shaped by commodified stories of hope and fantasy, including democratization of the matchmaking business, which aroused the interest of democratized French audience, including lower-middle-class individuals, through exaggerated advertisements in the media productions. The book also gives an exposition on the period of French Revolution and how it significantly altered family legislation and marriage practices, leading to increased freedom in spouse selection and the rise of professional matchmakers like Claude Viome. The book highlights how the revolutionary reforms impact on marriage of the French populace, including the age reduction policy for the majority and lifting of parental consent for marriage, as well as introducing divorce by mutual consent in 1792.

According to Andrea Mansker, the changes in age and divorce policy, combined with increased mobility and changing social patterns in Paris, encouraged young people across classes to demand more freedom in spouse selection, leading Claude Viome to market his services as a way to bypass traditional family negotiations in courtship. The book relates the1804 Civil Code, explaining how it preserved revolutionary reforms like equality before the law but restored traditional family structures by treating married women and children as legal minors under their husband's authority. It exposes how divorce became less common and eventually outlawed in 1816, and detailed the French Supreme Court's 1855 ruling against matchmaker contracts, which viewed marriage as a sacred agreement distinct from commercial transactions. 

Mariam Olugbodi is a university teacher and a writer, she is the author of the monograph titled: “Stylistic Features in the 2011 and 2012 Final Matches Commentaries in the UEFA Champions League”, published by Grin Verlag. Mariam’s greatest dream is seeing a world where knowledge is accessible to all. She does this through her volunteering roles on open knowledge platforms as a host and an editor. As part of her effort to maintain inclusion and diversity in knowledge transmission, she volunteers as a teacher in crises contexts. Learn more and connect with Mariam through her social links @ | LinkedIn here | ORCID here | Meta here |

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