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Rob DeSalle, "A Natural History of Color: The Science Behind What We See and How We See it" (Pegasus Books, 2020)

New Books in Science, Technology, and Society

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The Importance of Color in Our Experience of the World

There's a lot of research that's been done recently on color and mood. And there are certain colors that are almost directly tied to different kinds of moods. Neuroeconomists do this all the time, a neuroeconomist is someone who uses the study of psychology and neurobiology to impact economics. I don't see any reason why people were thinking about human well being in these troubled times.

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