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Car Makers Take New Approaches to Holiday Ads

Business Wars Daily

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Holiday Ride

After a year of hardship and supply chain disruptions, auto dealers have roughly one third of their typical inventory levels. Chevrlet opted to tug at the heartstrings in a commercial directed by academy of word winner tom hooper. In the commercial titled holiday ride, shevy takes us through the story of a widower who visits his late wife's vintage and pala which is gathering dust in his shed.

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