EP 52: Matt Inglot on the Truth Behind Membership Sites, When a Business Truly Becomes Passive-Income, and One Advantage of an Agency Over a Service-Based Business
No BS Mastery Podcast
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Is This the Message?
A lot of effective marketing messaging, over the year, in the recent s, has been hey, you know this thing that you want? Here's how to do it easily, cheaply, quickly. And so because we're bombarded with that messaging, it's just like in our brains, it's in our bones, like we believe it. You can say that things are cheap, easy, fast, whatever, and not lie, because there's always another story to it. The part that's being oversold is how easy in hands off in everything it is. It only ever becomes easy er hands off when you've stopped growing and you've decided to keep cashing the checks.
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Transcript
