Coinbase

Coinbase has a really compelling offering as a non, you know, in the weeds kind of crypto savvy person who doesn't want to necessarily have to deal with MetaMask and a ledger. The trade off is that there are restrictions on what you can do compared to if you were just self-custing your own assets. But I think the ease of use gives a lot of users more comfort than doing what we all do, which is plug that flash drive into our computer and toggle transactions on and off.

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