Building the biz from the basement up! Uncut with Brittney Saunders
Life Uncut
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The Importance of Being a Niche Brand
I think fate is way bigger than anyone ever could imagine. Even myself included, because we are kind of what feels like a niche brand. But then if you go out and about and ask people, do you know fate? Like you'll be surprised at how many people go to the store. Every single style is size inclusive, which I think is very remarkable in terms of a shopping experience for people. We're doing our first big influencer event this week in Brisbane. And it's just crazy that our brand is so big that we've never done something like that. It's very much this small brand mentality. And we're a small team. Right now we have including our stores,
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