Why the NFL picked Bad Bunny

From the Grammys to the Super Bowl, this is Bad Bunny’s world… We’re just lucky to live in it. But his presence goes far beyond music. 

Dr. Nate Rodriguez, professor of journalism and media studies at San Diego State University, teaches a course all about Bad Bunny’s influence on media, identity and global culture.

Sam and Dr. Nate dive into the contrast of Bad Bunny’s success, while ICE is flooding American cities. They also discuss what the NFL gains from broadcasting his message to the world. 

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The Sam Sanders Show is a production of KCRW and Sam Sanders Productions.