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00:00 - Welcome
04:28 - Dr. Clips’ story in vertical content
13:45 - Actionable steps for creating vertical content
20:45 - Artists starting from square zero in vertical content
27:02 - Content shoots vs. video shoots
32:52 - What is working on TikTok for musicians
40:21 - Dance trends, using fan feedback for fresh creative
44:45 - Advice for artists who don’t want to create video content
Evan Blum is a director specializing in creating large batches of short form vertical content for musicians. He has worked with Demi Lovato, Flyana Boss, Tori Kelly, The Chainsmokers, Lay Bankz, Neoni, Bry , Sadie Jean, Lawrence, Braden Bales and more.
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Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
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