Mental Accounting and Wine Collecting

We all love the thrill of winning - the house, the promotion, the deal. But as Nobel laureate Richard Thaler explains, some of our biggest “wins” are actually the moments we set ourselves up to lose. Thaler breaks down why we overbid, overpay, and talk ourselves into choices we regret. And he shares simple tricks to help you catch yourself before you make a mistake you can’t undo.