Is There a Correct Frame for a Number?

I think there's no correct frame for any of these things. The simplest thing is positive or negative framing when we're talking about a risk. And so that's a simple reframing to change the emotional impact of a number. If you just use one, it is manipulative. You are trying to either reassure or rather frighten people. I've often seen people say, when using statistics, they'll throw out a number, and they'll say, you know, 87 % of blabla blas. Nobody ever does it, i note, but you know, that's what you really should be doing.

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