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Katie Webb Teaches How To Start And Grow A Sports Nutrition Brand.

Ecom Gold

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Is There Still a Retention Challenge in E-Commerce?

In the last year, subscriptions have been such a buzzword in e-commerce and that's not necessarily a bad thing. But I think I've seen a lot of one product startups straight out of the gate just pushing subscriptions online before they even launched. So we have about like 45 to 48 percent retention rate or returning customer rate. And like this past month, I think 60, maybe just under 60 percent of our orders were subscription.

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