The Golden Apple… From the boxy, upstart Apple II computer to the world-changing iPod and iPhone and beyond, Apple Inc. has shaped both the digital world and our own reality since it was founded on 1 April, 1976. Steve Jobs and creators like Jony Ive brought sleek consumer design to the masses, saved the music business, and created the app industry – but Apple has also grown into a corporate behemoth which kowtows to Trump. On Apple’s 50th birthday, tech journalist Craig Grannell talks to Alex von Tunzelmann about how it became the world’s most valuable brand… the disasters that happened along the way… and whether Apple can survive the age of A.I.
www.patreon.com/bunkercast
Written and presented by Alex von Tunzelmann. Produced by Sophie Clark. Audio production by Robin Leeburn. Music by Kenny Dickinson. Artwork by James Parrett. Managing Editor: Jacob Jarvis. Group Editor: Andrew Harrison. THE BUNKER is a Podmasters Production.
www.podmasters.co.uk
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