Aldi, Rewe and EDEKA: abbreviation culture

What does IKEA mean? What language is Häagen-Dasz? Who came up with the name Adidas? Why is Danone spelled Dannon in the US? These questions answered, and many more, as Jess and Rob explore the origins of brand names.

Enjoy some more trademark word nerdery in this episode of Words Unravelled exploring Coca-Cola, Pepsi, Lego, Shell, ExxonMobil, Aldi and other famous product names.

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WATCH THIS EPISODE: https://youtu.be/7jPjtgg06L0