IPO Insights and Controversies in App Store Advertising

Meta and Spotify both call Apple out on their recent App Store aggressiveness. Soft earnings from Microsoft and worrying earnings from Alphabet. Twitter seems to already be hemorrhaging its power users. LinkedIn fights its own bot war. And are unicorns back to becoming a rare thing?

Sponsors:

• Akamai.com

Links:

• Apple’s new App Store tax on ads is a direct shot at Meta (The Verge)
• Spotify says Apple is ‘choking competition’ and ruining its audiobook store (The Verge)
• Spotify Boosts Subscribers and Revenue, Says 2023 Price Increases Likely (WSJ)
• Microsoft Plunges on Forecast for Lackluster Azure Growth (Bloomberg)
• Twitter Asks: Where Have All the Tweeters Gone? (Gizmodo)
• Alphabet misses on earnings as YouTube shrinks; company will cut headcount growth by half in Q4 (CNBC)
• Intel unit Mobileye prices IPO above range to raise $861 mln (Reuters)
• Developers Complain About Gambling Ads Appearing in Their App Store Listings (MacRumors)
• First on CNN: LinkedIn knows there are fake accounts on its site. Now it wants to help users spot them (CNN Business)
• The billion-dollar tech unicorn is becoming rare again (The Washington Post)

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