
STATUS: Does Our Need for It Explain ... Everything?
The Next Big Idea
00:00
Is Everything Brought Down to Status?
Will Store has written a book about the role of status in human behavior. He says everyone is playing a game whose hidden rules are built into us and that silently direct our thoughts, beliefs and actions. Do you see status as the essential human motivator? "I think a hell of a lot does," he says.
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