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91: Tony Crabbe - Thrive in a World of Too Much

The Self-Employed Life

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The Crazy Thing About Business Busyness as a Success Strategy

The second face of busy is busy as a success strategy. And that comes to your point earlier about busy is a brand we think if we demonstrate that we're doing a lot, therefore people will think that we'redoing well. The crazy thing about business busyness as a success Strategy is that before you're busy, it feels right to make it look like you're busy than you are. But there's a point where if you let the people you serve believe that you're too busy, they stop calling you.

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