Hardware Companies - How to Lower Customer Acquisition Costs by Doing Demand Generation Well

The real difference between a hardware company and a sass company is the recurring revenue model. A sas company can then invest more in selling the product up front, knowing that they're going to get it later. The hardware company doesn't have that. It's wone and done base. Typically there are hardware recurring revenue models, but for most they sell the products, they make a margin and they move on.