Optimism and Change in the SXSW Music Scene

South by Southwest is changing. The festival has been shortened to 7 days. There is no dedicated music weekend. The convention center is being renovated and won’t be finished for 3 years. So what will music at SXSW 2026 look like? Brian Hobbs, VP of Music at SXSW, sits down to talk about the future of the festival.

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