How advertisers exploit unconscious bias

We like to think we’re making conscious choices all day long - but a lot of what drives our reactions, habits, and gut feelings happens outside of awareness. The conscious vs. unconscious mind is a useful way to understand why you can know what you want, and still do the opposite. In this episode, we break down what the conscious and unconscious mind actually mean in psychology, where the idea came from, why it can feel unsettling to face, and how to build more influence over your impulses and automatic patterns. 

We explore:
•        The difference between deliberate thinking and automatic processing
•        Freud’s topographical model
•        The importance of the unconscious mind
•        The responsibilities of the conscious and unconscious
•        How to spot unhealthy unconscious patterns 

Watch on Netflix

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

Subscribe on Substack: @thepsychologyofyour20s

For business: psychologyofyour20s@gmail.com 

Our favourite sources: 
https://www.nature.com/articles/nn.2112

https://www.sciencedirect.com/science/chapter/bookseries/abs/pii/S0065260106380021?via%3Dihub

https://acmelab.yale.edu/sites/default/files/1999_the_unbearable_automaticity_of_being.pdf

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist. 

See omnystudio.com/listener for privacy information.