EP 413: The Economics of Getting (And Paying) Attention: Part 2
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The Rise and Fall of Celebrity Value
Celebrity value grew and grew over the course of the 20th century. As more products hit the market without a clear reason to buy them, companies relied on celebrity endorsement in marketing. Since our economic growth now depends on creating new consumer goods and convincing people to buy them,. Celebrity became a valuable economic condition in and of itself.
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