UFC Unfiltered with Jim Norton and Matt Serra cover image

Kevin Lee, surfing legend Laird Hamilton, Strickland vs. Magomedov predictions

UFC Unfiltered with Jim Norton and Matt Serra

00:00

How to Promote Yourself as an Athlete

"It's not easy to authentically promote things that you don't believe in," he says. "So I'm just, I end up having to try to make my own things and do my own stuff." He also has a parallel line of apparel called Lared superfood.

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