The #1 Secret Holding Back Your Firm’s Hourly Rates
Profit with Law: Profitable Law Firm Growth
Outro
Linda shares her book and clarity consult; Moshe closes with calls-to-action for workshop and show notes.
Shownotes can be found at https://www.profitwithlaw.com/526.
You know you need to raise your rates, but every time you think about charging more, you feel that pit in your stomach…
And you can’t figure out why.
Because pricing is not just a numbers issue. It is a belief issue.
In this episode, Moshe sits down with pricing expert Linda Hunt, founder of SumSolutions and author of The Money Conversation, to unpack the real reason so many law firm owners underprice their services. It is not just about strategy. It is about whether your mind and body are actually aligned around the value you bring.
When you do not truly believe your services are worth more, that shows up in your pricing, your sales conversations, your confidence, and ultimately your firm’s profitability.
Resources mentioned:
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Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
The Pricing Playbook to Unlock Your Firm's Profits
Matthew McConaughey on How to Fall Back in Love with Your Life | A Bit Of Optimism
Connect with Linda Hunt: Website | Personal LinkedIn | Company LinkedIn
The Money Conversation by Linda Hunt
Reflection Prompts
• What comes up when you imagine saying your rate out loud to a client?
(This can be adapted to explore money, self-worth, boundaries, or value.)
• Where do you feel that response in your body?
(Chest, throat, belly, jaw, breath — be specific.)
• What thoughts tend to follow that sensation?
(Stories, fears, assumptions, or familiar narratives.)
• What would help your nervous system feel steadier in that moment?
(Breath, a pause, a script, a reminder of your process, etc.)
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