How to Craft a Successful TV Series

"We were really really good at just knowing people in our own lives that would like the type of project. So we had people watch the content or engage with us and like what's the strategy behind that" "It was not me. I have a spokesperson a lot of different things," he says about his new TV series, which premieres next month on ABC. 'I'm going to start with the audience before we even get to the content' she adds. "[The] framework through which we understand exactly what is happening with the people are doing why it matters to them everything.'

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