C-Suite Insights From Mattel, Chipotle Executives
Bloomberg Businessweek
00:00
The Halo Effect on Barbie Sales
Enon: We're seeing incredible excitement and as you say product is selling out quickly. This is already part of what we expect will be an uplift in Barbie sales in the second half. And of course don't forget the halo effect on the overall Barbie brand with significant improvement in consumer demand already in the third quarter.
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