885: The 8 Questions That Create Perfect Landing Page Copy by Michael Lykke Aagaard
Optimal Work Daily - Career, Productivity and Entrepreneurship
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5 Questions to Ask Yourself Before You Start Writing Your First Draft
Saxo Bank Product is an award-winning online currency trading platform sold via their sister site Forex Trading.com Landing Page A PPC landing page that pitches a free trial version of the currency trading platform. Treatment A generated 99.4% more trial downloads and reduced cost per conversion by 48.4%. Control Version and Diagnosis The most important finding, revealed in the initial diagnosis was a serious lack of relevance and value proposition. This created a high level of friction, causing most prospects to bounce rather than engage in the subject matter.
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