The Biggest Mistake People Make in Creative Processes

When coming up with a name for a product you want to generate ideas without necessarily evaluating whether or not they're good. The biggest mistake people make in creative processes is too quickly moving from generating possibilities to analyzing them so don't analyze until you come up with like 50 names and then spend all your time analyzing it. Then you finally decide whether or not you think it's good now you're like okay now let's switch back to the original idea.