The History of Brembo Brakes

There are places all over the San Fernando Valley where you'd just go in. You'd get an alarm, you'd get a stereo. They do your car up. Yes. And then at some point and it took a while, the auto manufacturer was like, well, why do we put that shit on from the get go? Right. We'll sell our Mustangs with Brembo brakes and a Momo steering wheel or Recaro seats. I wonder what the economics and the business aspects of that were. Because it was a whole industry in the 70s.