20 - Scaling to $50MM ARR with Justin Welsh
GTM Live
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Last Touch Attribution
Last touch attribution has the most impact on clothes rights. We wanted to be consistent about it, so if we ere n a measure last touch attribution in this quarter, we didn't want to switch to first touch attribution next quarter and then try to move to a blended attribution in the following quarter. The place where it gets messy is trying to look inside of a marketing channel for last touch. It was i, not me, fori from asto ife no comes in. And one day masar allou oio ta sta i mor soe wa greo asalai ino oin ise or 30 days a for if he goes throgh oasala ig
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