Episode 162: Designing for Behavior Change with Amy Bucher
UI Breakfast: UI/UX Design and Product Strategy
00:00
What's Your Secret Sauce for Behaviour Change?
There's a strong history of cognitive psychology being used in design. But my training is more on the motivational side. So it's ah more about what makes people tick when they're out in their daily lives, deciding whether or not to engage in a behavior. And i realized when i was doing that search that there really weren't also any books that heavily relied on that motivational science and the way hat they talked about behavior change design. That's another difference between what i did in my book and what i think is out there.
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