An Athleisure Brand That's Defying the Odds
Bloomberg Businessweek
00:00
Introduction
My GM Rewards Card gives you best-in-class rewards with 4 points for every dollar spent everywhere. Just about one year ago, the Southern California-inspired activewear brand, Viori, got a $400 million investment from SoftBank. You can download Bloomberg Business Week on iTunes, SoundCloud or Bloomberg.com. Or listen to our radio show at 2PM Eastern Time on Bloomberg Radio.
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Transcript
